YOUTUBE HATES ANIMATORS! Structured their whole platform and algorithm in a way that it is just not worth the animator's time, working to fill their channel with animated content. Even more so with COPPA and everything. In this video, I will tell you why it is generally a bad idea to try and make money on Youtube as an animator. I will get into the specifics. And I will also reveal some lesser known techniques for animators to use to be able to survive and make a decent income from Youtube!
Now it is no secret anymore that Youtube hates animators. WHY? Well, they don't really hate animators. It's just that the entire Youtube platform is structured in a way that puts animators at a disadvantage. Youtube is about creating videos. Whoever creates videos the fastest will give Youtube more content and long story short, those people will become the stars in the eyes of Youtube. Animating is one of the most painstaking and time-consuming ways of creating videos. But it's art, right? Well, Youtube is not an art portal. It's free for all video creators, including those using other more convenient methods of creating videos. You know what I mean...
On Youtube, whoever creates the longest, most catchy, most juicy, most emotional, most informative videos the fastest, WINS. So, who can do that better? An indie animator who prides herself in spending time perfecting her craft of creating eye-candy wow-worthy animation and creates 3 animated videos a year? Or a random guy who records 3 videos per week? Given both of them create videos that are interesting and of sufficient quality. That random guy will have a lot more opportunities of hitting homepage with any of his videos 156 videos in the year, compared to the animator. Just look at Jazza, the "animator" on Youtube who has 4.8 million subscribers. Just look at his videos. Do you see any animated shorts or episodes or series? How many did you see?
Creating animation is manually recreating motion within time and space using forms of art to be packaged into a video. If that motion can be easily captured using video cameras or screen recorders, manual recreation will definitely lose out. Unless the animation is so unique that it alone is worthy to be featured on Youtube for years, which only a handful of animation videos are able to achieve, it can never compare to a barrage of non-animation videos flooding the whole system. To put this in another way, it is not a competition of who can handwash clothes the cleanest. It is about who washes clean the most clothes. And you can guess the winner. The one with the most washing machines. That's not how it probably should be, but that's how Youtube sees it. So you may feel like Youtube hates animators because they are not giving their work fair exposure and compensation and stuff. But at the end of the day, Youtube is a business after all. Whatever is best for business is good for them. They don't care how good an animator you are. If you can give them what they want, they'll promote you. But it is just a lot more difficult for animators, compared to other types of Youtubers, to give them what they want, which is a lot of frequent video uploads contributing to watch time. So, animators are basically climbing a steep mountain. But that's just how it is on Youtube.
Just take a look at these animations. Very well made. Look at how many views they got. ... And let's see how frequently they can upload videos. ... Of course, you might see animators who upload more frequently, but they will be using special techniques, sometimes compromising animation quality. And then compare them to non-animators, recording videos instead. ... Yeah but you may say, "Well, they're in different categories." Yes, you are right. But they are all essentially making videos on Youtube, for Youtube, and Youtube doesn't care if you have ninja skills to create out-of-this-world animation. They just care if you make content for them. Youtube is not Newgrounds!!
So, what can you do about it, as an animator? Well, here are 5 techniques that I have found that worked, to make gain more leverage on Youtube as an animator!
As you can see, Rakusa is a new Youtube channel. But I've worked on and with other Youtube channels that got millions of views and thousands of subscribers, doing mainly animations. I've also done research on many different successful channels, and these are my conclusions.
I'll see you in the next episode of The Rakusa Show.